The Sixth Sense: Uncovering the Hidden Drivers of Innovation & Commercialization
For entrepreneurs and start-ups, the toughest challenge isn’t just creating a product—it’s making one that people actually choose, keep, and champion. The difference between market success and failure often comes down to something subtle, but decisive—that ‘Sixth Sense’ for consumer acceptance. In this essential 90-minute online workshop, we will move beyond typical market data and business strategy. We will explore a set of practical, real-world tools that reveal why some products take off while others stall. This is especially critical in competitive Ghanaian and African markets where consumer loyalty is paramount. You will learn methods to sharpen product quality, significantly increase market acceptance, and strengthen your overall commercialization success rate. This workshop is vital whether you are working in food & beverage, cosmetics, biomedical devices, or consumer goods.
Key Takeaways
A new lens for evaluating your product’s hidden impact.
Practical methods to shape what consumers notice, value, and return to.
Strategies to align innovation with what the local market truly embraces.
GRIC LEARNING WORKSHOP
📢 Join Us for the GRIC Learning Workshop! 📢
On November 13, 2024, the Ghana Research and Industry Collaborative (GRIC) will host a virtual workshop titled “From Bench to Shelf: Commercialization of Food Research Outcomes” on Zoom.
This session is designed to bridge the gap between research and market, guiding participants on how to turn food research into viable products.
🔑 Key Benefits:
📌 Learn effective strategies to bring research from lab to market.
📌 Understand key steps for commercialization and product development.
📌 Network with experts and peers in food research and industry.
This workshop is perfect for food scientists, researchers, entrepreneurs, and industry professionals looking to make an impact with their innovations. Don’t miss this chance to gain valuable insights and take your research to the next level!
📅 Save the Date!
⏰ Register now: https://lnkd.in/eCDUBcVb to secure your spot.
#GRIC #FoodResearch #Commercialization #Workshop #Innovation #ResearchToMarket
GRIC Learning Workshop
The Ghana Research and Industry Collaborative (GRIC) is hosting the GRIC Learning Workshop!
This workshop under the theme “Improving Research Impact through Knowledge Translation” aims to bridge the gap between research and practical application, ensuring that knowledge is used to improve outcomes, inform decision-making, and drive innovation.
It provides the platform for researchers, industry stakeholders, innovators, students and all to acquire knowledge on the process of disseminating, sharing, and applying research findings, knowledge, and innovations to real-world problems, practices, and policies.
All you have to do is register to participate. It promises to be educative and interesting.
Don’t forget to mark your calendars!”